Leading company in measurements of the online world comScore released today the monthly analysis of the activity on the top 50 US websites in May. The results are based on the company’s measuring service Media Metrix.
The analysis reveals that car rental websites had their traffic boosted by 16 percent, as 6.3 million people with plans for summer travel visited websites in this category, while Mother’s Day drove up traffic by millions for websites selling e-cards, gifts and flowers.
According to Media Metrix executive vice president, Jeff Hackett, Americans looked for gifts, flowers and e-cards for Mother’s Day, car rentals for their vacation plans and furnishing and consumer electronics sales on Memorial Day.
Gift, flower and e-card websites had close to 28 million visitors, an increase of 15 percent from April. Gifts.com scored the first position in May, posting a nine percent increase, to 5.4 million visitors. On the second position came American Greeting, which recorded about five million visitors.
With an increase of 125 percent, ProFlowers is the website with the most significant month-over-month gain, followed by 1-800-Flowers, which was up 88 percent to 2.7 million visitors and, with an increase of 85 percent, FTD, which recorded two million visitors.
E-card websites posted a 13 percent increase, to 17.5 million visitors. The first place was landed by Evite, up 32 percent to 4.9 million visitors. MyFunCards posted a 15 percent monthly increase, reaching three million visitors. The fourth website in the top five was AG Interactive, with 2.8 million visitors. The fifth position went to 123Greetings, which posted an increase in monthly visitors of 24 percent, to 1.8 million visitors.
In May, the most visited online property was Yahoo! Sites, with 188.8 million visitors. Google Sites came in second, with 180 million visitors, followed by Microsoft Sites, which had 179.8 million.